A whirl of color. Every direction you look, another style. Every street and lane dressed differently. Haute couture and bright lights. A city with dynamic fashion that ensures you stay on top of the hottest trends. For good reason, we’ve brought together the leading international brands in our ‘downtown’, and they’ll link you to the latest while keeping you close to home. The shopping and mall area will be a separate space from the residential buildings, forming a shield between your privacy and visitors who come to explore. The commercial fronts will face the street, creating broad expanses of classic Tel Aviv style interwoven with modernism, inviting Tel Avivians to come and enjoy the new, vibrant heart of town. A whole new shopping experience.